Data and technology - their REAL impact on sales.
Technology is no longer viewed as replacing personalized customer service. When used to power sales activities, data and technology enhance customer service, providing insights that are more detailed, and valuable, than any manual sales tracking could give.
Today's systems can inform you of customer preferences/flying patterns/booking history in seconds, and even automatically prioritize leads based on urgency, profitability or any other criteria you specify.
If organizational growth is a goal, technology can help you achieve this faster and with less resources.